Web Design Techniques
No course on web design techniques would give students all of the information that they needed, if that course did not include one or two lessons on the ideal nature of web content. After all, even the best web design techniques could not hold an internet user on a particular website, if that website did not contain to-the-point and easy-to-understand information.
The writers of web content must learn to produce precise and concise material. Unlike the person who is reading a newspaper, an Internet user can not quickly scan a large printed page, looking for information of interest. The Internet user searches for a web page that offers material of interest to the Internet viewer.
Useful web content needs have within it a number of links. The reader of that content can then access any necessary background information. Those who are already familiar with that background information can simply choose not to click on a particular link. For that reason, a course on web design techniques needs to include information on the creation of hyperlinks.
Meaningful web content should not espouse a subjective view on any item of concern to the Internet user. Subjective information often annoys the impatient and inquisitive person who has chosen to stare at a computer screen. Internet users want to find proven information. The Internet user seldom feels ready to trust the veracity of subjective information.
The Internet user can usually identify a website that contains a large amount of marketing lingo. Someone who has studied web design techniques generally advises website owners against the repeated use of such lingo. That practice can prove of great help to an objective writer of web content.
Take, for example, the website owner who wanted to sell her particular weight-loss product to a large number of online shoppers. That website owner asked a content writer to include more information in support of her product. The writer did re-write her article, including a limited amount of support information.
That limited amount of information did not satisfy the website owner. That sale-focused website owner asked for the addition of more claims concerning the benefits of her particular weight-loss product. The writer, a former biology major, indicated that she did not feel comfortable about making such claims. The dispute was resolved by an expert in web design techniques.