More than a decade ago, the introduction of mainstream photovoltaic technology allowed residential and business owners to tap into the power of the sun. Property owners were able to lower their exorbitant power price tags just by making the switch to solar. Today, the technology has expanded into other applications. On a small-scale level, it has been adopted for various products that require any type of power source.

Expanded Possibilities

There are now many ways to reduce one’s carbon footprint by tapping into a renewable energy source. Photovoltaic panel technology has been shrunk and adapted to support small-scale devices and appliances. Today, a lot of ordinary battery-powered devices have been integrated with this cost-saving technology.

There is a growing list of solar product options in the market, including flashlights, calculators, and chargers. These products include personal gear such as backpacks with thin solar panels. This allows the owner to catch the sun and recharge their smartphones and other portable devices.

It also improves the quality of life. For those who love to prepare their own meals, there are solar-powered cookers that harness direct sunlight to perform various cooking processes. No firewood or external plug-in power source necessary. In areas that are not connected to a power grid, residents can use solar to light up their homes and process clean drinking water.

Solar Powered Music Appreciation

For those who love to listen to music at work, home, on a leisure walk, or while on a long trip, know the inconvenience of lugging batteries to keep the device powered at all times. With PV technology, music lovers can bring their tunes with them without the batteries. There are now solar-powered Bluetooth speakers in the market for the eco-conscious consumer.

This product offers a cost-benefit and practical option for music lovers. Imagine spending an afternoon on the beach or in the great outdoors communing with nature. Even without non-renewable batteries, a set of solar Bluetooth speakers could be used to complete the listening experience.

Benefits of Going Solar

For those who want to adopt a more eco-conscious lifestyle, going solar has several benefits. On top of this list is, of course, the opportunity to reduce one’s carbon footprint. Unlike other power sources, sunlight is renewable and free. When operating a battery-powered listening device, it could shut down once the juice runs out. This means buying a fresh set of batteries to keep the music going. In comparison, solar power does not cost anything. Maintenance costs are also at a minimal, as long as the owner takes care of the device. Barring variances in the weather, solar power can provide a continuous energy source.

Solar power has opened up other product possibilities, not just as an energy-saving tool for lowering power costs at home and in the office. The technology has even made its way to listening devices, including Bluetooth speakers. For music aficionados, this is good news. Lugging around one’s musical device 24/7 without utilizing non-renewable batteries translates to a guilt-free listening experience.

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One of the major elements of having a business is marketing. Promoting your business is how you not only acquire customers, but also, retain the customer base that you already have. Marketing is just simply presenting your product or offer in whatever way that will get your company the desired results and in most cases, that result is a sale. There have always been a number of ways in which a company can market its services and products such as commercials, flyers and since the internet took off, even email marketing. Now, however, many companies have begun to use what is text messaging as a form of advertising.

Text messaging also known as sms services for small business is extremely helpful and very result producing. By texting the customer instead of using email, you will almost guarantee they will read the message whereas many emails get overlooked or even end up in a spam folder. SMS marketing is a smart way of direct to consumer advertising that ensures your customer sees what you have to offer. This is even better than a commercial in some cases because many people may not watch it, or if they see an ad on YouTube, they may click the skip button. However, if they do watch it and are in fact interested, by the time they may want to find out more or act on that interest, they may have forgotten the name of the product or company. With SMS marketing, the advertisement stays in the customer’s phone for future reference.

While SMS marketing may not allow you to have all of the bells and whistles of say a Super Bowl commercial, text marketing gets straight to the point. It’s an easy way to remind get special offers and sales to your customers or just simply remind them of your company with a Merry Christmas text. The best way to utilize such a service is to have a plan on what your messaging will be and send that same message across the various different platforms. It has been said by marketing experts that people tend to trust what they hear or see often. And so, you want your message to be seen on your customers text, their social media and their email. While you don’t want to bombard them with promo and become annoying, you do want to do enough so that your customers don’t forget about you.

Finding balance within your marketing strategy is like finding balance in any other aspect of your life. To much of a good thing can definitely be bad. And no matter how good your offer is, if you ram it down the customers throat, you may not only ruin your chance of getting that sale, you may also lose that customer. So everything in moderation and most of all, know your customer base. Study them and do what is best for them as the customer and positive results will follow. Happy marketing. Good luck!

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