Is Your Website Hurting Your Business?
Is it possible your website is hurting your business? Whether you operate an online or brick-and-mortar business in LA, this is a key question regarding your website that should be asked on a regular basis. Once you understand how your website can hurt your business, you can take steps to avoid or start fixing the problem.
One way a website can severely hurt a business is by portraying it in an unprofessional way. Most often, this happens as a result of hiring someone incompetent for business web design in Los Angeles. There are numerous ways a website can make a business look unprofessional.
A poorly designed website may be so difficult to navigate, visitors click out and disregard the business in seconds. A website may be so poorly designed, it appears jumbled and confusing. Improperly formatted graphics, irritating colors, broken links, hard to read fonts and annoying flash animation are some of the many ways an amateurish website can devastate a professional business’ image.
By scaring away potential clients and destroying your image, a poorly designed website could cost you a fortune. Fortunately, most websites aren’t quite this bad. What’s more common but almost as harmful to many businesses are websites that do absolutely nothing.
Imagine you pay several hundred or even a few thousand dollars for a website business design from a Los Angeles firm. Your site is up, you think it looks good, but it doesn’t do a thing to generate money for your business. You never receive queries from your contact form, not one client ever says they found you through your website and the visitor tracker you have shows fewer than a few hundred hits after months and months.
Owning a website that does nothing is like paying a salary for a full time employee who does nothing. The only way to fix this situation is to rely on a quality Los Angeles web page design firm to assess your website and fix whatever’s wrong or may be lacking in the site itself. Next, the designer should guide you on how you can optimize your website long term, plus continually gauge traffic and conversions.
By relying on the help of a professional designer, you’ll ultimately have a website that reliably generates income instead of hurting your business. You’ll have a powerful marketing tool working for your business long term instead of an expensive, stagnant online presence.