Search Engine Optimisation Tips
Promoting your website – Things to be aware of:
(a)The first thing to realise with any search engine is that they only look at text on your website so creating a nice looking website is important to capture your visitors too, but Google wont see images.
(b) There are 2 types of optimisation that you need to be aware of which is whats called on page optmisation and off page optimisation. On page optimisation is focused around tweaking your current pages with the correct keywords that people search for. Off page optimisation is based purely around gaining high quality 1 way links to your website from other websites which carry certain weight with Google, so if your getting enough links pointing to your website, then you will start to increase your website importance with Google. Never expect to simply put your website live and achieve high rankings, it just doesn’t happen without some hard work.
(c) When carrying out the work in promoting your website, you need to consider focusing on the keywords that people are actually searching for.
(d) Once you have done all the work promoting your website, use Google webmaster tools to check for any content problems or any other problems with your website.
(e) Submit your site to which is Google’s search engine. Also submit your website to Google webmaster tools, yahoo webmaster tools and Bing webmaster tools.
(d) When building links from other websites, best to focus on web directories that appear in the Google index. Then when building links, one way links are best as they carry more weight in building links just to your website.
I have been doing this for sometime now and I have realised that there is not just a one way solution to promoting your website, but that there are many techniques. I have been trying to promote my web design Essex based company in Romford for quite a while, but because of the competition it can be very difficult to gain higher rankings unless you focus 100% on just the promotion. I say this as promotion is a time consuming and tiresome process and is an ongoing job in looking, tweaking and reporting on where you appear on the search engine listings.
Hope that the above tips help you along in your promotion process.