Launching a New Small Business
When preparing to launch a new business there are many elements that need to be taken into consideration. Will it be run from home or from a storefront? How many employees will there be? Is the business plan complete; is the business plan for a bank or investor? What is the budget going to be? The list goes on and on. One element that is often overlooked is the company website.
If done correctly, small business web design can provide immediate credibility to a new company. How in the world can a website give a new business credibility? Glad you asked. Before someone goes out to buy anything, eat somewhere or hire a company to perform a task… they turn to the internet.
Today the internet is used from more than watching movies and playing games. Today the internet is used to research just about anything and everyone. When deciding whether or not to go to a new restaurant most people hop on the net and read the reviews about the place, check out the menu, see where they are located and hours of operation. No one wants to drive across town to eat dinner and find the place is closed or that they serve crappy food.
The internet has made for educated consumers. If a company isn’t on the net and people can’t find out anything about them, they are less likely to become a client/customer of that business. With that being said it is important to point out that regardless of whether your new company is brick and mortar based or web based, your website is going to provide the first impression to your potential client/customer.
This is why it is very important that careful consideration is given to your small business web design. If possible, hire a professional web designer if you don’t have the time or the knowledge to create a website. Make sure that they layout and design is pleasing to look at. The navigation should be easy for both the user and the search engine spiders.
Website content should be well written. Write with the purpose to inform the visitor. Don’t tell them that they should be your customer, let them know why they should chose you with content that is well written, easy to understand and that provides a benefit to them. Don’t forget to use social media tools as well. Make is easy for people to “like” you on FB or sign up for your RSS feed.