Contribution Of Creative Website Design To Business
Nowadays a website is not just an advertisement on the internet but also the identity of the business in the virtual world of the internet. Just like a person is known by the face that he/she carries, similarly the performance of the website depends on how good the website looks. The website whether for business or personal should be made attractive with appropriate text and visual content.
Making the website attractive mainly depends on the creativity of the designer. The web designer should know the right blend of text and visual content that can address to the buying attitude of the prospective buyer.
Creativity is mainly about making the website an eye catcher. This could be the layout, the color scheme, text, animations, interactivity and regular updating of the website.
The layout is the primary ground for the web designer to display his/her creativity. Not only creativity but also the simplicity of the website needs to be maintained. There are different kinds of layout. If a lot of information is to be shared with the visitor, the designer needs to be highly creative for arranging this information in such a way that the visitor finds it interesting and not getting bored.
Color plays an important role in the creativity of the web design. Some colors are too dull to attract the visitor while there are colors that are too bright and can cause irritation to the eyes. Some color combination’s are never recommended for websites, especially when the background color is dark and the color of the text is also dark. Dark colored text with a light colored background is usually recommended for websites.
Visual content such as images, animations and videos play a vital role in making the website attractive. The visual content becomes necessary in many website just because the website cannot talk and present the way a human being does. The designer needs to use an appropriate technology to embed the visual content on to the website because this could reduce the speed of downloading and this could be detrimental for the business.
Regular updating of the website with the latest information is seen as a positive development especially for indexing on the search engine list. Every time a visitor comes to the website he/she wants to find something new. Regular updating becomes necessary especially in case of E-commerce website and online shopping websites.
The creativity of any website can be enhanced by increasing the interaction between not only the website owner and the visitor but also among the visitors.
A creative web design because of being attractive is remembered for long. This assures maximum conversion of visitors into buyers and optimization of revenue generation.