Target

Product: Understanding the Netflix Offering

Netflix’s core product is its streaming service, offering a vast library of movies, TV shows, documentaries, and increasingly, original content. The value proposition is clear: on-demand access to a wide variety of entertainment at a relatively low monthly cost. This is further enhanced by features like personalized recommendations, multiple profiles, and offline downloads. However, the product is constantly evolving, with the company regularly adding new features and content to maintain its competitive edge and cater to evolving viewer preferences. The key differentiator lies not just in quantity but also in the quality of its original