Creating well-structured and effective emails can seem overwhelming especially if you are juggling multiple marketing tasks on a constrained budget. As a marketer or businessperson, you want something professional, mobile-friendly, and engaging, but you don’t want to go through the ordeal of hiring a dedicated designer.
This is exactly where email template builders come in. These platforms allow you to drag, drop and design customised and personalised email campaigns with the ease of a simple click – many offering free plans, user friendly layouts and tools to help you grow and engage with your audience.
Whether you have a small business to run or a full-fledged marketing team, we have rounded the 5 best free email template builders that help you create professional and polished email campaigns.
1. Klaviyo
Klaviyo offers beautiful and effective email templates which you can customize with its intuitive editor. It is well-known for its data-driven approach and what sets it apart is how the email design is connected with behavior based segmentation. If you have an online store, you don’t need to set reminders for abandoned carts or product suggestions because Klaviyo’s templates automatically include this feature.
Klaviyo is best for e-commerce businesses and marketers who are looking for flexibility in design and intelligent automation.
Key features:
- Drag-and-drop editor – user friendly & intuitive
- Pre-built templates for different kinds of announcements such as promotions, newsletters, product launches, and more
- Smart segmentation tools based on shopping behavior, location, and more factors
- Integration with some eCommerce platforms like Shopify – adding more convenience to the process.
Pricing:
- Free for up to 500 contacts and 150 email sends per day.
- Paid plans start at $20/month.
2. ActiveCampaign
ActiveCampaign is known for its automation as it’s a powerful platform for responsive, customizable email templates. It can cater to any sort of email requirement from welcome emails to event promotions to follow up reminders. Marketers tend to love this platform because it allows you to build beautiful, effective emails and integrate them into complex workflows which could be a multi-step welcome sequence or it could be a re-engagement campaign as a follow up exercise – all within the same platform. In a nutshell, it combines email design with workflows, ensuring smart automation.
Key features:
- 250+ email templates (for different industries) bringing your vision to life
- Intuitive drag-and-drop editor with dynamic content and AI agents that understand your business goals
- An ideas machine with an automation builder that links emails to customer journeys
- Provides A/B testing options and performance reports for each campaign to know where you stand as a brand
Pricing:
- Free trial available (14 days)
- Paid plans start at $29/month
3. Mailchimp
Mailchimp has established itself as being a favorite among small business owners and solopreneurs owing to its user-friendly and easy-to-use email template builder. This platform has recently added more AI features to make its design part – campaign creation – even faster.
Mailchimp makes the process of going from an idea to the actual inbox within minutes. Whether it is a one-time newsletter or an ongoing campaign, the templates that Mailchimp offers are polished, professional and highly customizable. Mailchimp is best for beginners and small teams who are looking for structured and attractive emails without a steep learning curve.
Key features:
- Hundreds of professionally designed templates
- Easy drag-and-drop customization for text, images, buttons, and more
- AI-powered suggestions for captions and posting times
- Automation and performance analytics
Pricing:
- Free plan includes up to 500 contacts and 1,000 monthly sends
- Paid plans start at $13/month
4. Brevo
Brevo has made its place in the market by offering a very simple and affordable combination of marketing tools with powerful deliverability. Brevo’s email editor comes with a wide variety of pre-designed templates that you can customize for every campaign.
Brevo focuses on reliability and ensures deliverability – it makes sure that your email reaches the targeted inbox so needless to say; it has a great infrastructure that ensures your email doesn’t end up in the spam folder. All in all, Brevo is ideal for budget-conscious marketers focused on high deliverability and transactional emails
Key features:
- Responsive & well designed templates for different kinds of emails – sales pitches, newsletters or promotions
- Real-time editing tools & previews
- Workflow automation for emails
- SMS marketing integration
Pricing:
- Free plan available – offers 300 emails per day
- Paid plans start at $25/month
5. PosterMyWall
If you are in need of visually stunning emails but you don’t have a lot of time to spare on design or copywriter, PosterMyWall is your best bet. This particular platform offers a vast range of free email templates which are super easy to customize, publish, and send – without needing any specialized design experience or spending hours doing everything with multiple tabs open on your system.
PosterMyWall is ideal for people who require high-quality visuals without advanced or complex tools and specialized design know-how. This platform offers you to build full email campaigns, preview them across devices, and publish – all from one dashboard only with a few easy clicks.
PosterMyWall is perfect for small businesses, solopreneurs, event planners or marketers who are actively looking for an all-in-one design and publishing solution which is affordable and easy to use at the same time.
Key features:
- 1M+ professionally designed templates for emails, flyers and social media posts
- Responsive email editor to customize all the layouts, captions, texts, buttons, and images
- AI-powered caption and content suggestions to help with email copy
- Smart drag-and-drop editor along with one-click resizing
- Campaign scheduler with automatic social media publishing
- Brand kits
Pricing:
- Free plan available – provides access to templates along with standard downloads
- Premium plans start at $9.95/month
Recap on the email template builders:
Email marketing does not have to be time-consuming or expensive. With the selection of the right email template builder, you can kick off campaigns that look professional, polished, work across devices, and engage your audience – without having to learn how to code. To summarize:
- Klaviyo and ActiveCampaign provide advanced automation and personalization according to behaviours.
- Mailchimp offers a user-friendly interface with smart suggestions.
- Brevo focuses on clean designs and reliable delivery.
- PosterMyWall combines design, publishing, and visual branding into one easy-to-use tool, complete with an effective responsive email editor and hundreds of free email templates.
Now it is up to you to decide. If you are short on time, don’t want to jump between multiple platforms, and need something that works for email and social media both; PosterMyWall is worth exploring. You can start with a free account and kick off your first campaign with just a few simple clicks.
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