The Three Essentials of SEO
How can I be #1 on Google? This is one of the most frequently asked questions asked to website design companies. With the growing awareness of online marketing, businesses are seeking seamless and secure solutions for their online reputations. They are willing to do just about anything to be #1 on Google. When all basic online marketing solutions don’t seem to be cutting the mustard, it’s time to turn to the power of Search Engine Optimization (SEO).
SEO, in its most fundamental sense, refers to a website’s recognition and improved performance on search engines like Google. Unfortunately for most individuals, they will not be able to possess the fine-tuned expert knowledge of this broad field overnight. However, there are certainly some essential ingredients of SEO that can be enforced for successful online reputation.
Please consider the following three ingredients of SEO and how they can change your online reputation:
Relevant Content:
Regardless of what your website articulates or provides, you need the content on your site to be relevant. It would certainly not do a web design firm any justice to provide information about dog kennels. That would be irrelevant. The content on a website’s pages must be informative and unique. If the language on the site is copied verbatim from somewhere else, Google will find it and ultimately penalize you.
Think of your favorite websites. Aside from something visually stimulating, the content on these pages is always unique and engaging. It should prompt the sensation of originality and make you feel like you are hearing these ideas for the very first time.
The Crawlers on search engines, like Google, are sensitive to unchartered territory. They quickly pick up on new and original content and reward you for this implementation on your website. Also, updating your site regularly with new and fresh content is beneficial to your site’s SEO.
Compliance to Web Standards:
There’s a thing called W3C web standards for Search Engine Results (or SERP’s). If your website has been developed and coded to acquiesce to these standards, Google will reward you. What is the reason for this? Well, by applying to web standards, Google will not be likely to stumble on faulty coding or erroneous back end HTML.
Also, a web developer must be sure not to infiltrate the back end with superfluous code. Google is particularly upset with websites that possess extraneous code and little in-bound link and content. There should be a well-rounded nature of HTML, in-bound links, and fresh content for Google to reward this development. If you would like to make sure your coding meets the SERP’s web standards, you can easily run it through a software like W3C Markup Validation Service.
In-Bound Links:
Think of in-bound links from external websites as mini “shout outs” to your website. I’m sure you don’t need to be convinced that this is a really good thing! Getting quality in-bound links is one of the most beneficial factors of effective SEO. In-bound links not only help to market your site on the search engines, like Google, but they further help build an online reputation through Google Page Rank. This is the ultimate goal for most online businesses.
You will want to research and post comments on “Do Follow” blog forums, showcasing similar content to your website. By posting on “Do Follow” forums, Google is given the opportunity to follow, or crawl, the link on another site back to your website. This is 100% effective and 100% free.
